DANIEL ROCHÉ

JOOP!

LOVES NYC

Two models, a man and a woman, standing in front of a dark backdrop. They are dressed in sophisticated, brown-toned business attire, with the man in a long coat and turtleneck sweater, and the woman in a blazer and wide-leg pants, both with hands in pockets.
A woman dressed in a black suit, black shirt, and sunglasses sitting on a black leather armchair against a dark background.
A man and woman stand side by side against a dark background, both dressed in black suits. The man wears a double-breasted blazer with a turtleneck, while the woman wears a tailored blazer with a deep V neckline and holds a small black clutch.
A woman in a black blazer with fishnet stockings reclining on a modern black leather chair against a dark gray background.
A woman with dark hair pulled back, wearing a black blazer, gold jewelry including earrings, a necklace, a watch, and rings, standing against a dark background.
A young man standing indoors near dark curtains and a bench, wearing a beige coat, gray sweater, and brown boots, with a serious expression.
Person standing in front of a dark wall, wearing a black double-breasted coat, black turtleneck, black pants, black boots, and sunglasses.
A woman wearing a beige coat, tan pants, and a light-colored sweater, standing in front of dark curtains with soft lighting.
Young man with short dark hair and fair skin, wearing a dark brown velvet blazer, black shirt, silver necklace, and bracelet. He resting his head on his right hand, looking into the camera.
A man and woman dressed in black and silver formal attire, standing against a neutral background with confident expressions.

Head of marketing joop! indra beller

Marketing Manager Joop! Diana Kauz

Managing Brand Director Joop! Thorsten Stiebing

Head of Design Joop! HAKA Gregor Langerspracher

Brand Director DOB JOOP! Anke Ratzsch

Head Design DOB Joop! Karl Zimmermann

Head of Design DOB Joop! Markus Brunner

pm inkorporated tina lim

ad inkorporated david sondorfer

creative director inkorporated svenja ratzel

art director inkorporated elena

Photographer campaign Daniel Roché

Digital Operator campaign rhonda repotente

1st light assistent campaign arne vossfeldt

2nd light assistent campaign lennart sydney kofi

dop max christmann

dop assistent thomas spitschka

some / content creator rikki krause

sytling dob lynn schmidt

styling haka dirk kaprad

styling assistent jana tschuschke

h&M gregor makris

H&M Assistent Marilia rohr

setdesign nini golong

setdesign assistent beteul ergin

haka campaign Model Valentin Humbroich

DOB Dampaign Mili Piniero